Criterium Financial, Ltd.

Do not let what you cannot do interfere with what you can do
— John Wooden

About Criterium Financial, Ltd.

Mission: To provide businesses and employers with the tools to offer a meaningful retirement program for employees. To assure the sustainability of those businesses by offering solutions that are cost effective and help employers attract and retain qualified and productive employees. To cut through the complication created by an oversaturated marketplace and offer clients a value driven solution.

Why Choose Criterium Financial Services?

The small business retirement plan has evolved to be both technically complicated and multi-dimensional from an investment perspective. The 401k plan has become the dominant program today, and the major investment companies have designed almost unlimited alternatives to compete for market share. The small business owner knows that there are options to choose from, but there is much uncertainty as to what the best alternative is for his/her company.

A variety of consultants/advisors/providers solicit the business owner. Banks, insurance companies, stock brokers, mutual funds, investment advisors are all chasing “the next greatest thing” that will blow the socks off the competition. The savvy owner knows that marketing hype is not the answer. They want something that will meet their needs, will not be costly, and not be a hassle to run.

VSR Financial Services

VSR is a full-service securities broker/dealer founded in 1985. They focus on the long-term strategies and products designed to change visions into reality.

  • more than two hundred registered representatives residing in 30 states
  • the second-largest broker/dealer domiciled in the state of Kansas
  • the lowest rep turnover rate in the industry, less than one percent per year
  • recognized as one of the 100 fastest-growing companies in the Kansas City area
  • licensed to sell securities in all 50 states
  • member NASD and SIPC

By design, VSR is a small firm providing individualized service and support. VSR is not transaction-oriented and offers no proprietary products. Their priority is building and maintaining long-term relationships.

Through its network of more than 200 representatives, VSR represents over 80,000 client accounts throughout North America and has invested annually some $5 billion on their behalf.